hire-ready sales playbook
The Hire-Ready Sales Playbook is designed for founders preparing to hire their first sales rep or VP of Sales. Document the playbook, metrics, and operating expectations before the hire - so new sales leaders step into a clear system instead of inventing one on the fly.
what you walk away with
A hiring-ready sales foundation your next hire can run on day one, including:
- Documented Sales Playbook - clear sales stages, qualification standards, messaging, and deal flow - written for handoff, not tribal knowledge.
- Role Clarity & Expectations - defined responsibilities, success metrics, and 30-60-90 day expectations for reps or a future VP of Sales.
- KPI & Scorecard Framework - practical metrics for reps, managers, and board-level visibility - so performance is measurable and objective.
- CRM & Process Alignment - guidance to ensure your CRM mirrors how you actually sell, not the other way around.
- Operating Rhythm - clear expectations for pipeline reviews, forecasting, and inspection - without micromanagement.
why it matters
- Avoid costly mis-hires - when expectations aren’t defined, even strong hires fail. This puts clarity in place before compensation and titles.
- Faster ramp time - new hires walk into a system instead of building one - cutting ramp from months to weeks.
- Founder control without bottlenecks - you retain strategic oversight without being pulled into every deal.
- Investor-grade credibility - clean metrics, defined process, and clear accountability build confidence with boards and advisors.