sales motion build
The Sales Motion Build is designed for early-stage technical founders who have a strong product but need a clear, executable path to revenue. Define who you sell to, how you sell, and how deals move from first conversation to close so pipeline turns into revenue faster and more predictably.
what you walk away with
A documented, repeatable sales motion you can run immediately, including:
- Ideal Customer Profile (ICP) - clear definition of who you should sell to now - by industry, firmographics, buying triggers, and deal fit.
- Target Account Segmentation - a prioritized view of high-probability accounts so your time and outreach are focused where deals actually close.
- Buying Personas & Stakeholders - the titles, roles, and incentives that matter in the buying process - so conversations start with the right people.
- Core Value Messaging - simple, founder-ready messaging mapped to buyer pain points and outcomes - not feature lists.
- Qualification Criteria - clear standards for what’s worth pursuing, what needs nurturing, and what to walk away from.
- Outreach Motion - practical guidance on how you generate conversations - channels, sequencing, and cadence aligned to your ICP.
why it matters
- Close deals faster - when you know exactly who to target, what to say, and how to qualify, deals move forward instead of stalling.
- Reduce wasted effort - focus on accounts that are actually ready to buy instead of chasing every inbound or “interesting” lead.
- Shorter sales cycles, higher win rates - messaging built for real buying personas increases engagement, improves discovery, and drives cleaner closes.
- Foundation for scale - this sales motion becomes the backbone for future hires, tooling, and GTM processes - without rework later.