market alignment
what you walk away with
- A clearly defined target market and Ideal Customer Profile (ICP)
- Target accounts, segmented your way, within your target market
- Key stakeholder titles within target accounts
- Value messaging aligned to key stakeholders
- A clear understanding on your position vs competition
why it matters
- Confident planning: A crystal-clear market map lets you forecast growth, stage hires, and brief investors with hard numbers, not guesses
- Faster revenue, lower customer acquisition cost (CAC): Target prospects most likely to buy, cutting acquisition costs and shaving months off time-to-revenue
- Higher conversion rates: Messaging built for your exact personas to increase replies, shortens sales cycles, and boosts win rate
- Competitive positioning: A clear view of where you outshine competition lets you steer buyer conversations and zero in on high-probability deals